标题: The Role of Trademarks in Franchise Agreements [打印本页] 作者: boyosis 时间: 前天 20:04 标题: The Role of Trademarks in Franchise Agreements Franchise agreements often include the use of trademarks, allowing franchisees to operate under an established brand. For the franchisor, protecting the trademark is essential to maintaining the brand’s identity and reputation. Clear guidelines on trademark services usage must be outlined in the franchise agreement to ensure consistency and protect the franchisor’s intellectual property.